Overview
The Starfish Canada celebrates young environmental leaders by connecting them with a platform for storytelling and building a community of change-makers. Since 2010, our work has amplified young voices from Victoria to Yellowknife to St. John’s through programs such as Canada’s Top 25 Environmentalists Under 25, Education Workshops, and our Youth Journal. We work to inspire young Canadians to take leadership roles in their communities and to celebrate their peers in the environmental movement.
As a national organization, The Starfish Canada is a distributed team and all employees work remotely.

The Role
An exciting position exists as a Social Media and Community Manager at The Starfish Canada. Reporting to the Director of Marketing & Communications, this role will play an integral part in the execution of The Starfish Canada’s digital marketing strategy. You will work closely with the Digital Marketing Team to grow our social media presence, drive engagement with our digital audience, and amplify all our key programs and initiatives. You will set up social media campaigns, monitor the latest trends to improve performance and educate cross-functional teams as to the role/best practices of social content.
Alongside this, the Social Media and Community Manager will be responsible for developing content, connections, and online community approaches that elevate the voices of marginalized populations working in environmentalism. As a representative of our organization, they will interact with our membership, community-at-large and external groups in a professional and respectful manner to create truthful and engaging content for our social media channels. This role will apply equity and inclusion lenses to our social media channels to ensure we represent the incredible young people working in environmentalism across the country.

Key Responsibilities:
Work closely with the Digital Marketing Lead and Communications and Campaign Manager to develop the social media plans – from idea generation and calendar creation through to execution
Manage content strategy, develop graphics and copy (Canva), and publish on all social media channels (FB, IG, LinkedIn, Twitter, Later.com, TikTok). Duties include: planning, creative development for posts, and content calendar management
Ongoing engagement and sharing within The Starfish community but also the wider youth environmentalism community on social media, with a focus on equity, inclusion, and amplifying voices of marginalized communities across Canada
Lead monthly campaign reporting on performance metrics such as paid media budget and pacing, traffic, engagement, impressions, and channel growth
Champions the latest social media and technologies by implementing and measuring Test & Learns
Contribute to an iteration of our new branding guidelines and strategy, including researching best practices from other charities in our sector and providing recommendation

Ideal Qualifications:
We welcome applications from individuals who may not meet all qualifications.
Experience in social media including calendar creation, content strategy, content creation, and publishing
Strong writing skills – the ability to write and edit for online voice
Has a sharp eye and ability to create good design (using Canva, Adobe Suite, etc.)
Knowledge from posting to analyzing insights on Facebook, Instagram, Twitter, LinkedIn, TikTok, and using Asana/Later.com
Effectively communicates both internally and externally on social platforms, but also with volunteers and staff
Must be able to communicate in English, with addtional aptitude in French strongly preferred
To be eligible, you must fit all of the following criteria:
Canadian citizens, permanent residents, or persons to whom refugee protection has been conferred under the Immigration and Refugee Protection Act; and,
Legally entitled to work in Canada in accordance with relevant provincial or territorial legislation and regulations.
Currently a student (this position is funded by the Government of Canada’s Student Work Placement Program).
This position reports to the Director of Marketing & Communications who will be available to guide the Social Media & Community Manager’s work and clarify any questions regarding their work.

How to apply:
If reading this posting made you smile, we want to hear from you! Please submit your application to judy@thestarfish.ca with the subject line “Application: Social Media & Community Manager”. Don’t delay – applications will be accepted, and interviews will be scheduled as soon as possible until the role is filled. Applications should include:
A resumé
A cover letter (up to two pages) that describes how your strengths and experiences align with this job opportunity
A few samples of your work
We encourage you to contact judy@thestarfish.ca regarding any access needs you may have during the application process. Requests for accessibility will not affect your application.