POSITION OVERVIEW
Reporting to the Executive Director, you will work closely with the Programs team to lead all aspects of marketing and communications within pointA.You have a strong design and project management background and experience in marketing and communications with a passion for sustainable transportation.
SUMMARY OF RESPONSIBILITIES
Lead brand awareness of pointA and its programs by developing and implementing strategic and tactical marketing, communications, and outreach plans.
Draw on strong project management skills to work with the Programs team to develop and implement creative individualized marketing programs and campaigns for a variety of audiences and communication channels (online and in-person).
Manage creation, design and distribution of all communications, marketing materials, and promotional pieces (e.g., social media assets, commuter options guides, newsletters, e-blasts, media releases, graphics/print materials, promotional messaging, internal/external presentations). Programs used: Adobe InDesign, Photoshop and Illustrator, MailChimp, Canva.
Oversee blog posting, facilitate team brainstorming for new topics, coordinate with volunteer blog writers, write and edit blog post submissions, track and measure results according to pointA KPI dashboard.
Manage and maintain the pointA websites(WordPress)and social media channels (Twitter, LinkedIn, Hootsuite)
Advise Executive Director on proposals, reports, news releases, and other external messaging as needed.
Coordinate, track and maintain marketing budget.
Manage and collaborate with Communications and Programs Coordinator.
Liaise with external vendors for printing needs and promotional items, obtain quotes and coordinate delivery of materials as needed
QUALIFICATIONS
The ideal candidate has a combination of relevant experience and education for the responsibilities outlined above, particularly in the area of graphic design and marketing. Non-profit experience is considered an asset. This position requires a willingness and ability to travel to sites within and around North Toronto and Vaughan areas (access to a personal vehicle is not necessary for this position).
(Note: Most of our work is currently virtual due to COVID-19 but may be required post-pandemic.)
WHAT WE OFFER
We are a small, passionate team where innovative thinking and creativity are valued.
Flexible hours and work arrangements.
Competitive vacation and benefits package.
HOW TO APPLY
Please direct your cover letter to Dorinda So, Executive Director. Please email your cover letter and resumé in a single PDF to careers@pointa.ca no later than 11:59 pm EDT on Sunday, October 24, 2021. Please include ‘Marketingand Communications Manager’ in the subject line.