In this role, you will:
Develop and implement a strategic vision for rabble.ca audience growth in support of broader revenue and journalistic goals.
In collaboration with the Publisher, help set and achieve annual membership goals.
Ensure our database (Keela) is clean and current.
Develop analytics and define goals to help us understand and expand our readership and increase our journalism’s impact.
Grow our newsletter subscription list.
Develop and execute digital marketing campaigns.
Ensure maximum reach for our journalism in the places it can make an impact. Analyze what content has reached which audiences.
Qualifications:
We’re looking for someone with a proven track record in CRM management, with specific expertise in email list-building, revenue generation (preferably at a non-profit), and Google Analytics.
Required skills and experience:
Understanding of journalism membership models.
Familiar with all the tools of the trade: MailChimp or WhatCounts, CRM, social media platforms (familiarity with Keela an asset).
Proven proficiency in Google Analytics.
Proven proficiency in analytics for social media platforms (Twitter, Facebook, Instagram, YouTube).
Must be detail-oriented and organized, and demonstrate excellent writing and editing skills, including a firm grasp of CP style.
Ability to work independently.
Enthusiastic and passionate about building independent progressive media.
Desired skills and experience:
Experience organizing events
A background in journalism
Light HTML and/or Photoshop experience
Experience in a non-profit environment
Please don’t be discouraged from applying if you do not possess the precise combination of all of the skills, attributes, qualifications and experience listed above.
Qualified interns:
Post-secondary graduates – this is not a requirement for residents of the Yukon, Northwest Territories and Nunavut applying for internships in those territories
Underemployed (employed below their level of education or work part-time)
Between 15 and 30 years of age at the start of the internship
Canadian citizens, permanent residents or persons granted refugee status in Canada*
Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
Available to work for at least six months
Not employees of the hiring employer prior to the start of their internship (does not apply to previous coop students or student interns)
*Refugee protection must be conferred under the Immigration and Refugee Protection Act. Persons awaiting refugee status, as well as those who hold a temporary visitor visa, student visa or work visa, are ineligible to participate in a Youth Employment and Skills Strategy initiative.
Please send cover letter, resume, references to:
Operations Coordinator, Tania Ehret c/o jobs@rabble.ca noting “Data Analytics & Membership Specialist” in the subject line.