Tasks and Responsibilities
The Social Media and Marketing Coordinator will bring innovation, creativity and strategic thinking to our digital marketing campaigns and tools to grow and optimize Halton Environmental Network’s digital marketing programs. The ideal candidate for this role will prioritize good communication, collaboration across departments, and be self-driven to achieve maximum results and have experience across a variety of digital platforms, including MailChimp and Buffer.
The Social Media and Communications Coordinator will support various initiatives, processes, and practices using social media to connect with the community and heighten digital outreach and engagement: pitch ideas to strategically integrate social media campaigns in a meaningful way; maintain a daily and monthly content calendar for HEN and as its programs; contribute to monthly newsletters; monitor social media messaging related to the environment and within the community; maintain clear, concise communication with community garden partners and participants.
Key Responsibilities:
Work under the Communications and Public Relations Manager to develop compelling campaigns that meet the marketing, impact and business objectives of the organization and advance the strategy with innovation and consistency.
Help to create a digital media strategy that establishes best practices for the website, marketing automation and digital media performance across multiple channels; social media.
Aid with website planning and execution, setting key benchmarks to meet objectives.
Support data-informed decision-making across all platforms using analytical tools to track, monitor and optimize digital performance and all other audience-facing vehicles to achieve results
Demonstrate an intuitive grasp of organizational structure and work effectively across departments to achieve maximum impact
Promote and build internal commitment to an exceptional workplace culture and organizational values
Model HEN’s core values of connection, innovation and sustainability
Complete an end-of-summer report to the Communications and Public Relations Manager
Please e-mail your resume and a brief covering letter to:
amanda@haltonenvironment.ca
subject: Social Media and Communications Assistant Role