Projects will Include
Managing Student Energy’s content streams across social media platforms, including existing campaigns such as “Student Energy Stories”, “Energy 101”, and new projects
Producing creative content that communicates energy and climate issues, with a strong focus on storytelling, through media such as Reels/TikToks, blog posts, short films, and blog posts
Gathering regular data and analytics to assess the success of communications campaigns, and identifying Student Energy’s brand positioning
Building and maintaining an active media outreach database

Responsibilities
Managing Student Energy’s multi-platform social media content calendar, including developing original posts and campaigns, and scheduling submitted content
Researching and engaging regularly with Student Energy’s digital audience, understanding trends, and pivoting social media campaigns as necessary
Leading strategies for digital content and track success metrics and insights. This includes recording monthly social media and website analytics, collecting regular feedback from our audience, and preparing recommendations for the wider team on what works and doesn’t work
Developing an understanding of targeted ads, digital marketing, and SEO, with the aim of enabling Student Energy to reach a more diverse global audience of young people to apply for programs
Ensuring that all external communications materials and social media platforms are up to date with current branding and messaging
Managing the Quarterly Newsletter, and press releases
Keeping track of and sharing breaking energy, youth and environment stories in Canada and globally
Developing Public Relations and Media Relations strategy, and creating a database of media contacts
Actively seeking out aligned storytelling and media opportunities to raise the profile of young people taking action on energy
Other tasks as assigned
Leadership and strategy
The Community Coordinator will have the opportunity to lead communications initiatives and suggest programs or projects that will enhance the mission of Student Energy.
For the right candidate, this position could develop into the role of Community Manager.

General requirements
Passionate about energy and sustainable energy systems, and youth empowerment
Strong understanding of climate action and social justice discourse in the youth advocacy space, and on social media. An ability to effectively translate complex issues into simple but powerful narratives and messages that resonate with people is important for this role.
Passion for understanding needs and issues of the target communities Student Energy serves
Experience communicating about energy, environmental, and social justice issues (written, spoken, video, design)
Excellent writing/editing and verbal communication skills
A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
Self-starter, able to work independently, problem solve, and reach out to new prospective partners and collaborators
Creative thinker willing to experiment with communications to effectively reach new people and international audiences

Specialized skills for the role
Experience in a relevant non-profit, corporate, community, or government role and managing relationships with diverse stakeholders
Experience managing social media channels and websites using content management systems (SkedSocial, HootSuite, Later)
Proficiency using graphic design and video editing tools (Canva, Adobe Premiere Pro, InDesign, Illustrator)
Editorial experience (assignment, copy, web content, etc.)
Assets
Research skills (literature review, synthesis, report writing)
Media relations experience: working for media, getting earned media placed and/or responding to media requests
Graphic design skills and advanced understanding of graphic design and video editing software
Website management skills and understanding of web architecture
Additional language skills, strong preference for French language speakers
Compensation and term

The Community Coordinator term will be one year, starting between July 25th and August 8th, 2022, with the possibility of a contract extension for the right candidate.
This position is open to Canadian and international applicants. Location is flexible for this position as Student Energy has transitioned to a virtual work environment. Student Energy offers compensation at competitive non-profit rates, and this can be discussed in an interview setting.
Please do not hesitate to reach out to us, at shakti@studentenergy.org , if you have any questions in the process of preparing your application.