ROLES & RESPONSIBILITIES
Develop and implement strategic communications to support and advance YA programs and increase visibility of the organization.
Coordinate communications activities including: social media campaigns, blogs, mailchimp campaigns, and other outreach.
Manage YA social media community across channels, including coordinating scheduling, posting and evaluating engagement.
Develop engaging messaging and effective storytelling approaches, maintaining organizational voice.
Create compelling graphics to support outreach activities, and approve other organizational graphics according to branding guidelines.
Respond to social media, email, and phone inquiries.
Post farm jobs and internships on our online Job Board.
Proofread all outgoing communications materials with a VERY keen eye for detail and accuracy.
Create and manage events on Eventbrite.
Manage subscribers/contacts and lists in Salesforce (CRM) and Mailchimp.
Develop press releases for particular media outlets and audience segments.
Identify key media outlets and journalists and maintain press contact lists.
Grow our year-end fundraising campaign via Mailchimp and social media- design campaigns, gather farmer testimonials, track and evaluate campaigns year over year, and thank donors.
Evaluate communications activities to analyze effectiveness, update strategy, and support project reporting to funders.
Develop and implement new evaluation strategies as needed.
QUALIFICATIONS — Our ideal candidate:
Is up-to-date on best practices for social media and website engagement.
Understands food systems and ecological farming.
Values and enjoys administration, documentation, outreach, communications, relationship and community-building.
Thinks strategically about communications, metric tracking, decision-making, and stakeholder and team engagement.
Pays close attention to details and knows when to slow down.
Is motivated and able to work on multiple projects and meet deadlines without direct daily supervision.
Enjoys working in a fast-paced environment and is able to adapt to existing project management systems including spreadsheets and work plans.
Has demonstrated workflow experience and computer know-how including: SEO, Photo, Video and Graphic Editing Software (e.g. Photoshop, Illustrator, Canva), Google Workplace, Google Hangouts, Zoom, MS Office, Excel/Spreadsheets, Mailchimp, WordPress, and CRM (Salesforce)
The successful applicant is expected to be able to jump in and work within the existing technology ecosystem. While limitations to in-house training capacity exist, there are Standard Operating Procedures in place, and continuous peer-to-peer knowledge sharing.
Brings cultural competency as well as recognition and appreciation for the diverse voices in farming communities.
Contributes a positive vibe and solid communication skills to the workplace.
Has non-profit and charity experience.
Works remotely from a home office in Western Canada, and has a computer, solid internet connection, and either a landline or cellular phone reception/service.
TO APPLY
Please send a PDF cover letter and resume as one document to om@youngagrarians.org, om@youngagrarians.org , with the following file name: FIRSTNAME LASTNAME – COMMUNICATIONS COORDINATOR.pdf
Please answer the following questions either within a cover letter, or in a short 3-5 minute video. If by video, please include a hyperlink in the body of your job application email.
What is motivating you to apply?
What background, experiences, and abilities would you bring to this position?
What do you think makes for good communications in today’s media landscape?