Durham Sustain Ability (DSA) is an environmental not-for-profit and social enterprise that supports individuals, organizations and communities on the path to a sustainable future.
DSA’s mission is to provide awareness, training, and implementation support services driving environmental and economic benefits for Durham Region organizations and residents in concert with our partners and alliances.
DSA’s vision is to enable Durham Region’s transformation into a world-class community in environmental conservation, which will attract sustainability conscious organizations and residents.
Reporting to the Executive Director, the Marketing and Outreach Manager will be responsible for:
Raising DSA’s profile and influence within the community
Developing qualified sales leads for the Durham Partners in Project Green (DPPG) program
Supporting and integrating communications to both business and community audiences
DUTIES
Develop Marketing Plan
Continuously research evolving client/market needs/priorities and the capabilities of our competitors
Work closely with ED, sales resources, Program Manager(s), and other staff to develop marketing plans and campaigns leveraging most effective channels and vehicles (website, member portal, events, TV, radio, email, social tools, etc) to deliver the right message from the right author via the right channel at the right time
Collaborate with our Partners in Project Green and Sustainability CoLab partners to optimize alignment of messaging/content
Execute the Plan(s)
Seek out and/or create high quality marketing collateral to enable the marketing plan (e.g. newsletters, press releases, email, videos, web site updates, blog, brochures/handouts, posters, signage, case studies, success stories, presentations, etc.)
Develop and grow our communications network and reach/influence
Lead execution of the plan
Continuously provide our target audience and members high leverage information (events, success stories, tools, methods, reports, etc.) through our member portal and other vehicles
Act as “master” (access, content, and platform) of our website, LinkedIn site, Facebook site, Twitter site, Member Portal, etc
Continuously seek out opportunities to celebrate and promote members’ progress and success
Assess Plan/Campaign Value/Impact
Monitor key metrics related to the audience (e.g. # of followers) and impact (e.g. clicks/leads, prospect to member conversions)
Monitor sales activities (in our Customer Relationship Management tool) to analyze what is and is not working
Refine programs/plans as warranted
Report on accomplishments, plans, and issues to ED on regular basis
Other
As directed/warranted:
May personally pursue assigned client opportunities
May recruit and oversee volunteer resources
May represent DSA at events, on committees or in meetings
May provide custom services (e.g. marketing support) to our clients
Other duties as assigned
QUALIFICATIONS
Passion / Attitude
Personal commitment to environmental sustainability
Entrepreneurial mindset
Flexibility to adapt to evolution of our business model and growth of the organization
Education / Knowledge
Degree or diploma in Public Relations, Communications, Marketing/Sales
Applied knowledge of community development and community outreach strategies and tools
Media training
Experience / Track Record
5+ years in marketing/selling, outreach programs
Experience in growing a social enterprise
Experience in managing the development and implementation of projects
Experience in networking and developing partnerships
Experience in marketing plan and proposal writing
Experience organizing events
Skills
Excellent written and verbal communications skills
Strong relationship management capability
Organized; detail oriented
Self-starter; able take initiative to get projects completed successfully
Ability to manage deadlines and multiple priorities
Ability to create/conduct presentations and media interviews
Ability to work in a team environment with minimal supervision
Proficient with Microsoft Office programs as well as Adobe software (PhotoShop, InDesign, etc.), social networking tools (LinkedIn, Twitter, Facebook), websites, CRM tools
Knowledge of fundraising principles and techniques
Mobility
Valid driver’s license and access to car
Able to travel within Region of Durham
Please submit a resume and cover letter to:
shawna@sustain-ability.ca