The Sr. Marketing Manager develops and ensures flawless execution of Elizabeth Arden Canada’s local market brand strategies and marketing communications for Prestige and Mass fragrances. The role develops the Canadian business plans for each new launch season and is accountable for facilitating all activity within the cross functional team.  This is a hybrid role that encompasses both Brand & Customer Marketing strategies and execution and supports both the Prestige and Mass channels.  The Sr. Marketing Manager works closely with the Sales Department to develop and implement customer marketing plans that ensure successful activation of sales at retail.

The Sr. Marketing Manager position reports into the Director of Marketing, Public Relations & Education and manages two direct reports.

Main Areas of Responsibility

Responsibilities include, but are not limited to:

1. Brand Marketing

This position is responsible for the leadership and support of the Prestige and Mass fragrance portfolios in Canada.

a) Develop and Implement comprehensive go-to-market strategies and marketing communication plans that align with global brand direction and local market business objectives.
b) Develop launch and sustain plans for new products and/or brands, including fact based recommendations for volume targets, local market pricing strategy, distribution strategy, budget proposals, P&L generation and critical path.   Execute launch plans and analyze results to plan.
c) Successfully manage the financial operations of each brand managed (P&L, Direct Marketing Spend, ROI, etc.).
d) Accountable for developing new launch Gross Sales Volume (GSV) forecasts in collaboration with Sales, for financial planning based on past performance, sales targets and overall category performance.
e) Manage Direct Marketing Expense budget for assigned categories and provide 12 month rolling forecast updates for assigned categories.
f) Develop annual and seasonal business plans in partnership with Regional Marketing and Canadian cross functional team (Sales, PR, National Education, Finance and Operations) to ensure internal/corporate alignment while providing clear, strategic direction.
g) Support cross functional team on developments within the global pipeline process and external vendor situations that may impact operations of the business or pose barriers to business growth; provide options and solutions.
h) Conduct ongoing analysis to ensure consistent brand health, including overall category, brand and key customer performance, competitive product and pricing reviews and impact on sales and ROI of all marketing activity; complete detailed Category reviews at the end of each season.
i) Lead the strategic direction and implementation of all local marketing communications including, but not limited to, Print and TV advertising, digital marketing campaigns, consumer contests and promotions, event sponsorships, grassroots campaigns, etc.
j) Work with US Creative and Legal Teams to adapt North American advertising and other creative assets to support local market media buys and develop Canadian specific creative when necessary.
k) Manage the development and roll out of all promotional programs, including the CDN adaptation of seasonal and promotional product offerings and sampling initiatives; provide post-promotional analysis and key learnings.
l) Ensure clear links are established between Marketing, PR and Sales strategies to maximize impact and reach of consumer messaging in Canada.
m) Work with the Media, PR and Promotions Agencies to develop best-in-class consumer communications; develop detailed briefing documents and provide feedback during recommendation reviews.
n) Track and share learnings on competitive positioning, products, brands and marketing activities.
o) Build strong relationships with New York Marketing Teams to ensure timely information exchange and collaborate to build local market business solutions for identified issues and challenges.
p) Provide regular Canadian Business Updates to US Marketing Teams to educate on local market needs and opportunities.
q) Pro-active management and communication of key business issues/challenges.

2. Customer Marketing

Identify and leverage customer-specific and channel marketing opportunities by prioritizing and capitalizing on channel, customer and shopper insights while linking to brand strategy.

a) Work with Sales to develop and execute retail strategies and tactics that increase in-store presence, drive traffic to counter/shelf and increase purchase frequency of Prestige and Mass fragrance brands.
b) Understand financial implications of gross retail margins, inventory turns and retail on hands to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process.
c) Develop merchandising strategies and standards, innovative Point of Sale materials and consumer programs that generate strong sell through results.
d) Work with US Marketing to develop and execute exclusive promotional product sets and offers for key customers and/or channels.
e) Participate actively in the Seasonal Customer Plan process, including the development of Customer Marketing Decks and seasonal Customer Presentations.
f) Ensure clear links between Customer Marketing Strategy and National Education (Training) Plans.
g) Develop Sales Force Animation programs, including Event Briefs.
h) Develop Sell-sheets for new products and special events, and field execution packages for new program launches.

3. Special Projects & Functional Assignments

a) Participates in special functional assignments that contribute to the development and execution of corporate initiatives, as well as team and process development.
b) Performs other related duties as assigned.

TO APPLY:

If you have the skills and experience required for this position, please forward your resume to:

E-mail: jelcia.suriel@elizabetharden.com