ARE YOU THE NEXT ADDITION TO THE PINK ELEPHANT TEAM?
YOU are a talented and creative marketing professional who is a strategic big-picture thinker who can develop marketing strategies that will drive the business forward and maintain strong brand recognition through traditional and digital channels.
WE are a leader in our industry, looking to add another senior member to our management team.
Privately owned and headquartered in Burlington, Ontario, PINK ELEPHANT is a global leader in providing IT Service Management consulting and education. To date, we have provided consulting, education programs and conferences to more than 350,000 IT professionals.
We are currently looking for a DIRECTOR, MARKETING to join our team.
WE NEED…
A motivated, hard-working, and hands on individual who will:
Work closely with company leadership to develop an overall marketing and communications strategy
Work closely with other departments to develop specific marketing plans for each service line/product
Identify and prioritize marketing objectives, working together with marketing team members to develop and execute action plans to achieve them
Provide overall direction for Pink Elephant’s company websites with a focus on:
Employing SEO and PPC best practices to drive online traffic and conversion rates
Improving design, usability, content and conversion points
Ensuring website content is current, accurate and consistent with company standards
Developing and executing plans for the growth and promotion of the company’s web properties
Manage all related online media (blogs, social media, etc.) to broaden the company’s online community and further enhance the company’s brand
Explore new media and emerging technologies in the digital landscape to identify new opportunities and leverage them to enhance the effectiveness of the company’s marketing efforts
Work with Sales to plan and implement all online marketing campaigns including digital campaign collateral
Provide overall direction for the development, production and delivery of printed marketing materials
Develop KPIs to measure departmental performance, assessing progress at regular intervals and adjusting action plans accordingly
Perform cost/benefit analyses for all marketing channels, vehicles, tools (website, email campaigns, social media, printed materials, etc.) to optimize ROI and refine marketing strategy
Lead, motivate and coach marketing team members to achieve departmental objectives.
YOU HAVE…
Post-secondary degree with a focus on marketing and communications
10 – 15 years related experience with a strategic marketing perspective
Demonstrated experience in developing a strong online presence through a variety of digital media
Results-oriented – proven ability to develop action plans and execute against them to achieve results
Team-oriented with exceptional ability to lead, motivate and coach team members to exceed expectations
Strong analytical skills
Outstanding organization and time management skills – able to multi-task, prioritize and delegate effectively in a fast-paced environment
Exceptional oral and written communication skills
Strong computer skills (MS Office, CRM Dynamics database) and a high degree of familiarity with internet/social media
Flexibility to proactively
This position offers the opportunity to make a big impact in an entrepreneurial environment.
WE OFFER…
Competitive compensation, benefits, and vacation package
A dynamic, entrepreneurial small office environment
An interesting, challenging work experience to further your career in marketing
TO APPLY:
INTERESTED?
Please forward your resume and a cover letter that states salary expectations and showcases your exceptional writing skills to resume@pinkelephant.com.
Due to the volume of applications, we can only respond to those individuals who are selected for an interview. No agencies please.
THIS COULD BE THE START OF SOMETHING GREAT!