Head of Communications / Digital Mobilization – Greenpeace Canada – Toronto ON / QC

Reports to: Deputy Program Director
Closing date for applicants: December 18, 2015

Greenpeace Canada is an independently funded, nonprofit organization that works to protect the environment. We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public. To maintain independence Greenpeace does not accept donations from corporations or governments and is a non-profit organization not a registered charity. Greenpeace relies on individual donors and creative partnerships to fund our environmental campaigns.

Greenpeace Canada is seeking a proven leader as Head of Communications and Digital Mobilization with specialized expertise in the development of a communications program integrating storytelling, audience analysis, strategic framing, media relations, digital mobilization, and data-driven decision-making across all media and channels.

This highly collaborative and innovative position works closely with the Deputy Program Director, the Head of Actions and Offline Mobilization, and other colleagues within the GPC Program Management Team to ensure maximum integration of all aspects of the communications and digital mobilization program.

MAJOR RESPONSIBILITIES:

Planning, implementing and evaluating the national communications and digital mobilization program.
Coordinating the development of strategies, objectives, milestones and program activities covering all aspects of communications and digital mobilization.
Providing vision and leadership for a dynamic program within GPC that is continuing to change and develop.
Recruiting, managing, motivating, and facilitating the work of the team members as well as develop objectives and work-plans for staff in the unit.
Overseeing communications on all GPC channels including the website and social media to ensure quality and consistency of all GPC communications products including press releases, press statements, reports, photo, video, audio, supporter communications, and digital content.
Implementing efficient and effective approvals process for communications products while ensuring strong communications principles are incorporated into project planning across the organization.
Ensuring rigorous risk assessment as relates to communications and public relations for GPC.
Developing effective evaluation and reporting mechanisms for all aspects of communications and digital mobilization, including the development and reporting of key performance indicators.
Ensuring delivery of fundraising goals included as part of the digital mobilization program.
Supporting the implementation of the project model, including participating in the set-up and oversight of project teams and providing ongoing support to project leaders and other project team members.
Representing GPC in dealings with other national and regional offices (NROs) and Greenpeace International. Building and maintaining relationships with other NGOs, grassroots groups, and individuals as related to the communications and digital mobilization program.
Holding overall responsibility for budget allocation within the communications and digital mobilization team and ensure that all expenditures are kept within the agreed budget.

Required skills and experience:

proven experience leading, directing, managing and motivating a diverse team of staff within the areas of communication and digital mobilization;
previous experience in a position which required highly tuned analytical and judgment skills;
experience developing, planning, implementing, and evaluating strategies that advance organizational goals;
superior organizational, administrative and time management skills;
previous experience leading communication work including campaign and crisis communications;
proven ability to work well in a highly charged, multitasking atmosphere;
experience leading the development and implementation of digital mobilization strategies and programs;
experience preparing, monitoring and controlling budget expenditures;
significant interpersonal and networking skills both verbally and written;
knowledge of digital mobilization trends and tools;
a demonstrated commitment to environmental and social justice issues including activism;
bilingualism (English/French) or the ability to communicate well in both languages will be considered a strong asset;
knowledge and understanding of Greenpeace’s overall goals;
excellent oral and written communication skills including public speaking and presentation skills, as well as strong active listening skills;

You will work with colleagues in Canada and around the world and you must be able to travel, inlcuding internationally. The ability to work weekends and evenings is sometimes required.

Candidates should understand and support the Greenpeace campaign tactics, including the use of peaceful civil disobedience. All applicants must be legally entitled to work in Canada.

Please send resume and cover letter to:

Pamela Murray, Human Resources
Greenpeace Canada
E-mail: canadian.recruitment@greenpeace.org

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