The Hercules Group of Companies is Canada’s largest rigging company headquartered in Dartmouth, NS. With branches located throughout the country, the Hercules Group of Companies consists of the following brands: Hercules SLR, Spartan Industrial Marine, Wire Rope Industries (ATL), Stellar Industrial Sales and Fundy Grinding. The Hercules Group of Companies is an ISO registered company that specializes in equipment, products and services for securing, lifting, rigging and marine applications.
As we continue to grow our operations across Canada, we are looking for a strong leader to join us in the role of Director, of HGC Marketing. This is a newly created role. Reporting to the Vice President of Sales, you will be an integral member of our Marketing Team, overseeing the development and delivery of a fully integrated marketing strategy for HGC to cultivate growth in the company’s product and service solutions, nationally.
Key Job Accountabilities:
• Develops and executes effective marketing strategies, plan and programs to profitably meet the needs of different market segments and to give HGC a distinct competitive edge.
• Ensures that marketing objectives are implemented by the Marketing Team and that the appropriate structures, systems, competencies are developed to meet/exceed goals.
• Provides strong leadership direction to the Marketing Team and guides activities.
• Manages all marketing activity in support of the implementation of the marketing plan with the entire Marketing Team and ensures alignment of roles and assignments.
• Responsible for planning, development and implementation of all of HGC’s marketing communications (internal and external).
• Creates HGC social media guidelines and presence and directs programs to improve HGC social media reputation and recognition such as digital marketing.
• Establishes a system of reports and communications for all information from the Marketing Team to the Sales and Operations Teams including a process for feedback and requests.
• Works closely with Sales and Operations Teams to enable them to meet their business plan objectives by providing marketing materials, tools and programs.
• Assists in establishing pricing policies with Executive Team (Sales, Operations, Finance).
• Facilitates Market and Product Analyses and Segmentation
• Analyzes industry markets and buyer behavior trends for business development opportunities and potential for product demand.
Education and qualifications:
• 5+ years of marketing or related experience in the execution of brand strategy
• Bachelor Degree in Business Administration or Marketing
• Masters of Business Degree (MBA) with a focus in Marketing, preferred.
• Demonstrated application of statistics and economics
• Strong knowledge in application of quantitative analysis
• Thorough understanding and application of marketing tools, processes and how marketing impacts business performance (product, pricing, distribution, promotion)
• Exceptional utilization of social media platforms
• Solid problem analysis and decision making skills
• Strategic thinker
Work Location:
520 Windmill Road
Dartmouth, NS
If you would like to be part of a fast growing, national company, and are motivated by being a part of the growth that will take our organization to the next level, we want to hear from you!
To apply, please submit your resume and cover letter to smorris@herculesslr.com or submit by fax to: (902) 468-4572. Please note, successful candidates will be required to pass a criminal background check as a condition of their employment.