In this unique and exciting role, you will combine your creative communication and influencing skills with your passion for promoting peaceful co-existence for people and wildlife. You will join an amazing and dedicated team of staff and volunteers committed to educating the public on wildlife-related issues and providing medical and rehabilitative care to sick, injured and orphaned wildlife; with the goal of releasing healthy animals back into the wild.

Position Summary

As a key member of team, the Communications Specialist will set and guide the strategy for all communications, website, and public relations messages to consistently articulate Toronto Wildlife Centre’s mission. Your Goal is to advance our position and profile with relevant constituents, as well as drive broader awareness and donor support. Scope includes responsibility for our varied and integrated communications channels and ensuring adherence to our style and branding guidelines.

Key Responsibilities

Communications Strategy:

Develop and implement an integrated strategic communications plan to our brand identity; broaden awareness of programs and mission, and increase the visibility of our programs across key stakeholder audiences
Develop messaging and campaign assets for annual and capital fundraising
Identify fundraising challenges and emerging issues. Collaborate with staff to recognize communications opportunities and solutions, and define and execute appropriate strategies to support them
Compile marketing and user statistics to inform ongoing strategy

Communications Operations:

Oversee the development of all print and web communications including social media postings, website and blog content, newsletters, brochures, and donor correspondence, while maintaining brand standards and enforcing style guidelines
Regularly and consistently post to-the-moment content on our website and social media channels, and monitor our presence on social media channels
Update our website and review and approve content from other members of staff

Team Development

Promote a culture of high performance and continuous improvement across the team
Monitor performance and goals, assign accountabilities, set objectives and establish priorities
Manage volunteer photographers, videographers and graphic designers
Work collaboratively with communications staff and volunteers

Requirements:

Passion for Toronto Wildlife Centre’s mission
Minimum 3 years’ experience managing communications or development materials within in a non-profit setting
Proven ability to raise funds and increase constituent engagement through multi-channel campaigns
Strong track record as an implementer who thrives on managing a variety of key initiatives
High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
Ability to work quickly and under tight timelines to communicate “to-the-minute” news and funding needs
Excellent and persuasive communicator
Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
Advanced computer skills — i.e.; MS Office and Adobe Suite, and savvy with current popular social media channels
Excellent writing/editing and verbal communication skills
Basic understanding of SEO and web analytics
Ability to work efficiently and effectively within a fast paced and dynamic environment
Strong attention to detail in both design and writing
Basic photography skills an asset

To apply: Please e-mail cover letter, résumé and references to hr@torontowildlifecentre.com Attention: Shannon Brown and include “Communications Specialist” in the subject line. We sincerely thank all applicants; however only those selected for an interview will be contacted. Please no inquiries.