Position Background:
GreenUP is seeking a Communications and Marketing Specialist to join our dynamic staff team. Our ideal candidate is comfortable in a leadership position and eager to make change in their community. They are knowledgeable and passionate about environmental issues, and they have prior experience in communications and marketing.
The Communications and Marketing Specialist is responsible for managing communications, marketing and media relations activities of GreenUP. This position is responsible for a variety of different roles including but not limited to, maintaining close relationships with local media and acting as organization spokesperson, undertaking advertising buys, writing and editing tasks, producing a weekly news column, and working closely with the Executive Director and the Finance Manager to assist with agreed upon fundraising and development related tasks. This position will also support the GreenUP brand and increase GreenUP’s public profile through the design of web material, online marketing, social media, brochures and publications, presentations, video and press materials.

Communications Responsibilities:
Work in conjunction with Program Managers and coordinators to identify and ensure the completion of all marketing and communications needs for their individual programs, including the design of program promotion and communication materials (program logos, brochures, posters, signage, reports, etc.)
Implement and regularly update GreenUP’s Communications Plan, in cooperation with program mangers and Executive Director
Cultivate new and maintain existing relationships with local media
Write, edit, and distribute media releases, backgrounders and photos to the media, following up as required
Assist with planning of media events (e.g. program launches and announcements)
Maintain an accurate media distribution list for local, regional and provincial/national media
Pitch story ideas to reporters and editors
Write and submit weekly news column to the Peterborough Examiner and KawarthaNOW.com
Manage production of the monthly e-newsletter, including gathering material and writing/editing content
Coordinate displays for special events such as trade shows, represent GreenUP at tradeshows/community events
Make general presentations to community groups and stakeholders, as necessary
Edit documents for clarity, grammar, and typographical errors
Update website, as requested, by Program Managers or Executive Director
Explore and implement creative ways to integrate new digital content, including video
Research new trends, best practices, and strategies for all forms of communication to effectively engage target audiences for various program departments

Marketing Responsibilities
Research best investment of advertising dollars, work closely with media sales representatives
Write creative copy for print and broadcast advertising
Prepare graphics and photographs for a variety of communications products including print publications, social media, web, A/V presentations
Act as social community manager for Twitter, Facebook, Instagram, etc.
Act as GreenUP Brand Officer, ensuring brand standards are consistent with our Brand Style Guide and Policy
Work closely with outside vendors for printing, web design, graphic design, and other projects, as needed
Draft advertising and marketing material concepts and copy
Other Responsibilities

Lead the development of GreenUP’s Annual Report
Support the development of key organizational documents and reports, as needed
Support annual year-end and spring fundraising campaigns
Enter data into Sumac database, ensuring accuracy
Run reports in Sumac database to extract key information on donors, customers, and others
Support donor stewardship including answering questions and providing information to donors
Basic computer troubleshooting, setting up of email accounts, and ensuring domain name registration and web hosting are in good standing
Participate in fundraiser and event coordination
Provide general office administration support in organizing office, ordering supplies, office support, etc.
Estimate budgets for communications and promotional materials and projects
Key Characteristics and Skills to Succeed in this Role:

Communication:
Exceptional communication skills, with the ability to speak and write clearly and persuasively. Ability to deliver media statements on and off camera. Excellent design abilities. Very strong knowledge of all required design and communications programs, including MS Office, Adobe Creative Suite, WordPress, and social media tools such as MeetEdgar and TweetDeck
Collaborative and Kind: Proven teamwork skills and the ability to foster and maintain inclusive, equitable, and safe dynamics; sensitivity, tact, and diplomacy when dealing with members of the public and with other staff
Attention to Detail: Well organized, manages time well, has money-handling experience, and has strong attention to detail

Conscientiousness:
Ability to juggle multiple priorities, effectively able to balance short-term marketing and communications needs with larger longer-term goals
Initiative: Identifies necessary improvements, new directions and priorities for projects, and is proactive in bringing those forward with rationale and recommendations for implementation. Works within the limitations of a non-profit environment and adapts to change and opportunity
Environmentally-minded: Demonstrated commitment to the environment through previous work/volunteerism
Research and Data Analysis skills: Ability to meaningfully collect, compute, analyze and communicate statistical data. Microsoft Office and Data Entry Management knowledge preferred
Critical-thinking skills: Able to analyze problems systematically, asking good questions to identify underlying causes, and recommending potential solutions

Qualifications:
Minimum 3 to 5 years experience in marketing/communications/journalism or a related field
Post-secondary degree and/or relevant experience in Communications, Marketing, or Journalism
Excellent verbal communications skills
Strong writing, editing, and grammar skills; sound knowledge of Canadian Press style of writing, and proven ability to generate editorial content
Strong graphic design skills, with a proven ability to develop effective, compelling, and beautiful materials
Strong social community management skills and social tools like TweetDeck and MeetEdgar
Experience with media relations and public relations
Sound knowledge of MS Office applications
Strong knowledge of Adobe Creative Suite
Experience using WordPress
Knowledge of Sumac non-profit software would be a definite asset
Experience working with fundraising/development would be an asset
General photography skills, including photo editing
Commitment to being a part of a team as well as ability to work independently
Ability to work efficiently in a fast-paced, demanding environment; ability to learn quickly
Ability to oversee and coordinate multiple projects at the same time, with the potential to implement last minute additions and revisions Experience with proofreading, editing, and managing productions
Access to a reliable vehicle is essential
Flexibility in scheduling and availability, as attendance at some weekend and evening events will be required

How to Apply:
Please submit an application package that includes (1) a coverletter outlining your relevant experience and interest in the position, (2) your CV, (3) 3 to 4 written and design samples you are proud of, or that you feel demonstrates your abilities, as they most relate to this position. Please submit this package, as a single PDF, to brianna.salmon@greenup.on.ca with the following subject line: “GreenUP Communications and
Marketing Specialist”.
Submission Deadline: Sunday July 7, 2019 by midnight.